There has been a lot of great things that have come out in the last year, the first being the growth of the Hereford Advantage program, the first ever National Junior Hereford Association Fed Steer Shootout, and the development of a new ad campaign, “The Bald-Faced Truth about Hereford Genetics.”

As we move forward, there will be a new pricing structure for DNA testing that will make it more affordable.